The Rethink Tech Manifesto

Here’s what we believe…

The way we work has changed. IT needs to catch Up. That’s why it’s time to rethink tech — and lead with people, not platforms.

Technology should serve people — not the other way around.

Too many IT teams still profit from complexity. Rethink Tech exists to challenge that — and to help business leaders take control.

Simpler, more human technology experiences lead to stronger businesses, safer systems, and happier teams.

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Here’s what drives us:

• Old-school IT thrives on complexity. Modern IT prioritizes simplicity.
• Most tech problems are actually communication problems. Culture — not code — is the solution.
• Smart employees expect choice and transparency — including access to Apple technology without resistance or workaround.
• Security is a shared responsibility. It starts with leadership, not just IT.
• Culture change is business change. It can’t be outsourced.
• Tech should empower, not overwhelm.

This isn’t about one consultant or one tool. It’s a shift in how we lead, support, and grow with technology.