Rethink Tech Manifesto

Here’s what we believe:

The way we work has changed.
IT hasn’t caught up.

That’s why it’s time to rethink tech and lead with people, not platforms.

Technology should serve people, not the other way around.
But too often, complexity wins.
Legacy IT teams profit from confusion. Leaders are told to “stay out of it.”
And somewhere along the way, tech stopped supporting the business and started slowing it down.

Rethink Tech exists to change that by helping business leaders take back control.

We believe simpler, more human technology experiences lead to:

• Stronger, more profitable businesses
• Safer, more resilient systems
• And teams that actually enjoy the tools they use and the work they do

Here’s what drives us:

• Old-school IT thrives on complexity. Modern leadership demands simplicity.
• Most tech problems aren’t technical; they’re communication problems.
• Culture, not code, is the key to success. Culture change is business change. It can’t be outsourced.
• Smart employees expect choice and transparency, including access to Apple technology without resistance or workaround.
• Security is a shared responsibility. It starts with leadership and can’t be delegated.
• Tech should empower, not overwhelm.

This isn’t about hiring a better provider or buying better tools.
It’s a shift in how you lead, support, and grow your business with technology.